Keeping your sales or purchase process clear and simple is perhaps one of the most fundamental aspects of doing business (and doing business well), yet it is often overlooked in lieu of more complex or intricate ideas.
Smart and Simple Wins the Sale
It is a well known fact that the easier you make it for people to buy your product or use your service the better chance you have of making the sale. In general, consumers in today’s environment are extremely time poor and do not have a lot of time to invest in complex and confusing sales processes. If it is too hard they will not bother with it, or worse still may go to a competitor of yours who makes it easier for them.
There are several stages to the purchase process that need to be addressed equally. First the consumer needs to know about what you are selling – how it works, how they can benefit from it, how much it costs and any terms or conditions. Following that, they need to make the order. Depending on how your orders are processed this may involve an order form and online process or a face to face transaction.
Where possible the order or sales process should always be clear, logical and easy to understand whilst providing all the information that the purchaser needs. Never assume that they will “just get it”. For products that are not simply reproducing the same product over and over the order may need to be more tailored to each individual buyer. In this case it is important that you have confident and knowledgeable staff on hand who are familiar with the product and are equipped to field any range of queries that may arise. This will not only make the process smoother and simpler but will ensure that the order that is placed is completed to both the supplier and customer’s satisfaction. Additionally, a hassle free sales process will give the customer a sense of confidence in your business as a whole and the individual product that you are selling.
What seems like something so obvious and easy can be the factor that makes or breaks your business. Making it easy for your customers to ask questions and obtain what they are after can potentially pave the way for continued and referred business from each and every happy customer.
Of course the sales process is not the only thing that helps to improve your sales figures and business growth. The following things can also impact a potential customer’s decision to do business with you:
- Does your place of business look approachable?
- Is your business easy to find? Do you have adequate and recognisable signage?
- Is there convenient parking nearby?
- Do you provide the maximum amount of service that is possible?
- Are you diligent about following up questions and queries?
- Do you use a toll free number?
These are just some things that whilst seemingly small can have a sizable impact on the success of your business.
From years of experience dealing with a range of small businesses the accountants and lawyers at The Quinn Group are able to provide advice to business owners to help them achieve maximum growth and profits through tried and tested business practices. For more advice on improving your business contact us on 1300 QUINN or click here to submit an online enquiry.
