Integrating Social Media

Social media comprises a variety of mediums for social interaction that can help small businesses to create, build and maintain relationships with potential or existing customers and industry experts. It can be an extremely effective way of engaging your market and...

Giving your Customers More

There has been a lot of talk in the business world today about the importance of goodwill. Goodwill is an intangible asset defined as a kind feeling of approval and support. It adds value to the company based on admiration and is of great importance to businesses....

The Use of Colour in Effective Marketing

The use of colour in marketing is a powerful psychological tool which sends a specific message to your audience. While visual appeal is important, it is a good idea to consider how colour can represent and enhance the appearance of your product and influence the...

Top Tips for Leveraging Your Brand Online

An online presence is now a necessity for a business and it provides a great opportunity for small business to communicate with customers. Some of the benefits that online marketing provides include direct customer engagement, instant feedback and decreased costs....

Tips For An Effective Advertising Brief

When considering launching a new advertising campaign or promotion for your business, it’s important to put together a carefully thought-out advertising brief for both yourself and the designer. Taking the time to plan and design the brief properly gives you a greater...

Great Team Events

Team building events can be a lot of fun and rejuvenate relationships with co-workers. Not only can they help reduce tensions between employees, they also allow colleagues the opportunity to open up and get to know each other outside of the work environment. There are...