Managing your Domain Name

When organising their online presence, many people can forget about the management of their domain name. Though the design and content of your website and web presence are crucial elements of any online marketing plan; there are some facets of domain management that...

The Perfect Direct Mail Piece

While internet marketing has a lot to offer and is still new and exciting, it is important not to forget the tried and true traditional forms of marketing. Direct mail outs are a great form of advertising which can be personalised, making them much more appealing to...

Do you know who your customers are?

More often than not, otherwise savvy small business owners either have no idea who will buy from them, or they simply assume that ‘everyone’ will. Assumptions like this can lead to wrong decisions, wrong pricing, wrong marketing strategy – and potential...